Back in May in 2007, was announced that advertising agency Saatchi & Saatchi had been awarded the I Love New York campaign run by The Empire State Development Corporation with an alloted budget of approximately $17 million — budget that goes into the production and media buys, not into Saatchi’s pocket as some people have misunderstood — to promote tourism for the state of New York. The first set of print ads came earlier this year and the now infamous logo with a squirrel on it has been popping up regularly. (via underconsideration)
